The new sectoral brand Logistic Uruguay was officially presented, which now joins the country brand Uruguay Natural, with the strength of a thriving sector and a strategic partner in the task of positioning our country in the world. The brand was promoted by Instituto Uruguay XXI in coordination with the National Institute of Logistics (INALOG). In this way, Logistic Uruguay joins the strategy of the country brand “Uruguay Natural”, placing itself as a key player in favor of the international positioning of the country.

Logistic Uruguay thus becomes the fourth sectoral brand of Uruguay Natural along with Smart Services, Uruguay Fruits and Uruguay Audiovisual.

Minister of Tourism, Lilian Kechichian, Minister of Transport, Víctor Rossi and Executive Director of Uruguay XXI Antonio Carámbula joined Director of INALOG, Ana Rey, in launching the sectorial brand.

The leader of INALOG pointed out that six years after the creation of the Institute, the sectoral brand reflects the work process and kickstarts a new stage. She also stressed that the brand will be awarded to those companies that accompany the commitment and are aligned with the vision of Uruguay that the brand promotes.

Director Rey also pointed out that within the INALOG the R & D area was created with the objective of taking concrete actions and begin developing indicators, as well as to train the new generations that are linked to logistic work in its most diverse areas.

Rey highlighted the relevance of the work that is done to join efforts and stated that “the sectorial brand Logistic Uruguay accompanies the gestation process of INALOG as a Logistics Institute and one responsible for the promotion at the sector level of services related to transport and the added value in logistics”.

She highlighted that the brand will be awarded as of 2017 and that the guidelines for association are to be agreed with the board, but are related to professionalism, standards of commitment to the environment and human resources, among others.

Rey emphasized that the brand “benefits those who work at an international level to attract new customers to the country and who go out to get investors,” and stressed that “today there is a maturity in the service sector to undertake this strategy, there has been a process of consolidation of INALOG as a public-private institute”.

She claimed that the concept of Hub is included in Logistic Uruguay, but it extends to all means of transport, to the industrial sector, among others, and said that “we have everything to continue working along these same lines at an international level”.

Moreover, Uruguay XXI Executive Director Antonio Carámbula stated that “the brand is a tool that has been endowed with content and allows us to gather all the values that represent us and that distinguish us as a country”.

He highlighted the interest of INALOG and the companies that work with it, to take this step towards a differential brand. “In particular, the logistics sector has a fundamental role in the competitiveness strategy of our country. It is an area where we have grown tremendously in terms of services and we have important challenges ahead”.

Carámbula pointed out that the strategic location of our country as one of the main gateways to the region requires strategic thinking in the development of logistics and investment opportunities in the sector. “We have the challenge of positioning ourselves internationally in this way, we are convinced that the Uruguay Logistics brand, or Uruguay Logístico, will be a decisive tool to achieve this”.

Source: Country Brand – Photo: Inalog