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About Sofia Taberna

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So far Sofia Taberna has created 54 blog entries.
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“Uruguay has a unique opportunity to position itself as a premium wool producer”

2020-12-18T11:36:59-03:00December 18, 2020|Categories: Architecture & Design, Country Brand, Made In|Tags: , , |

Uruguay XXI launched in August the new sectorial brand Uruguay Wools, with the aim of shoring up a bruised sector, but with enormous potential.  In the following interview, Inés Bonicelli, Deputy Director of Uruguay XXI, explains the decision to support this sector and the prospects for Uruguayan wools. Why did Uruguay XXI decide to support [...]

Uruguayan Wool to the World

2020-12-18T10:27:12-03:00December 18, 2020|Categories: Architecture & Design, Country Brand, Home, Made In|Tags: , , , , |

Gabriela Hearst, ambassador of the Uruguayan wool Hearst founded its eponymous brand in 2015 dedicated to incorporating sustainable production into its collections, which today is consolidated as a luxury brand with an international client base.   Connected to her origins, the Uruguayan-born designer, who lives in New York, spent her childhood in the [...]

With homework well done, wool producers see opportunities in a more sustainable future

2020-12-18T10:08:00-03:00December 18, 2020|Categories: Country Brand, Made In|Tags: , , , |

Interview with Nicolás Pérez del Castillo, Director of Tops Fray Marcos The pandemic caused by Covid affected strongly the wool industry in Uruguay, a sector that had already been punished, but nevertheless the medium and long term perspectives allow for moderate optimism. This is the vision of Nicolás Pérez del Castillo, director of the wool [...]

The redirection of Ruralanas: “The pandemic gave us the time to define where we want to go”

2020-12-18T09:46:04-03:00December 18, 2020|Categories: Architecture & Design, Country Brand, Made In|Tags: , , , |

Ruralanas is a Uruguayan brand that "weaves quality of life" guided by two passions: wool and craftsmanship. With this formula, they managed to make their products transmit dedication, knowledge and tradition, as well as beauty and good quality. All these attributes distinguish Ruralanas and place it in a place of preference for all tourists arriving [...]

“Wool today is a true luxury product that Uruguay can sell to the world”

2020-12-17T16:54:25-03:00December 17, 2020|Categories: Home|

Interview with Ana Livni: What did the pandemic mean for the Ana Livni brand, a brand that was born during the 2002 crisis and now has to face another complicated moment? We say that crises can be seen as opportunities, in this case it was more dramatic because it is not only an economic crisis [...]

Loog Guitars: A sweet strummer

2020-12-15T16:56:25-03:00December 15, 2020|Categories: Uruguayans to the World|Tags: , |

A sweet strummer The New York Times once again recommends the guitar of the Uruguayan company Loog Guitars as the best gift for the youngest members of the family. Loog Mini Acoustic Guitar When our oldest son turned 3, my husband and I gave him a glossy red Loog Mini Acoustic Guitar. We listen to a [...]

Gonzalo Moratorio: Coronavirus hunter

2020-12-15T16:42:25-03:00December 15, 2020|Categories: Health, Science and Technology, Uruguayans to the World|Tags: , , |

Nature’s 10: ten people who helped shape science in 2020 A virologist aided Uruguay’s successful response to the new coronavirus. BY EMILIANO RODRÍGUEZ MEGA The Nature’s 10 list explores key developments in science this year and some of the people who played important parts in these milestones. Along with their colleagues, these individuals helped to make [...]

Uruguay Boosts Rebates for International Shoots, Co-Productions

2020-12-10T14:54:57-03:00December 10, 2020|Categories: Culture, Film & Art, Home|Tags: , , , |

By Emilio Mayora Uruguay’s government has announced new and ambitious film-TV legislation aimed at converting the small Latin American nation into a far larger film-TV hub via a new series of cash rebates for international shoots and co-productions with Uruguay. Coming as Uruguay neighbors Brazil and Argentina battle huge challenges to state film funding – [...]

Gabriela Hearst Unveiled as Chloé’s New Artistic Director

2020-12-08T09:50:32-03:00December 8, 2020|Categories: Architecture & Design, Home, Uruguayans around the world|

The Uruguayan-born, New York-based designer will continue as creative director at her namesake brand alongside her new role. By Elizabeth Paton And so a new era begins at Chloé. Less than a week after the departure of Natacha Ramsay-Levi following a four year tenure, the French fashion house announced Gabriela Hearst as its new artistic director, effective immediately. Ms. [...]

Ketchum Compass: A Conversation with Jaime Miller, Executive Director, Uruguay XXI

2020-10-23T10:38:31-03:00October 23, 2020|Categories: Country Brand|Tags: , , , |

Ketchum Compass is a rapid-fire Q&A series by Ketchum Travel & Economic Development featuring insights from tourism/hospitality and country brand/investment promotion experts from across the globe to help guide other Destination Marketing Organizations (DMOs)/travel brands and Economic Development Organizations (EDOs)/country brand agencies in the right direction or spark ideas. In our next edition of Ketchum Compass, we [...]

Uruguay has it’s first unicorn company

2020-10-27T10:59:38-03:00October 13, 2020|Categories: Health, Science and Technology, Made In, Uruguayans to the World|Tags: , |

The fintech company dLocal was valued at over USD 1 billion, reflecting the potential of Uruguay's digital services sector. With a global approach, a vocation for innovation, and young talent as its main distinctive features, the Uruguayan fintech dLocal became the first Uruguayan unicorn company. This is a rating that emerging businesses receive when they exceed a valuation of [...]

Coronavirus: Only one country was willing to help trapped Kiwi cruise passengers

2020-04-14T20:12:48-03:00April 13, 2020|Categories: Country Brand, Health, Science and Technology, Home, Society|Tags: , , |

Once the relieved New Zealand and Australian cruise passengers repatriated from the Greg Mortimer, stranded for days in South America, settle into life back home, they may care to reflect on the heroic rescue by Uruguayan authorities. The successful operation is the subject of immense national pride in Uruguay, the story dominating front pages in the [...]