When thinking about Uruguay, what comes to your mind? A question we asked on our Facebook page. Here some of the answers: “Uruguay is an amazing country. It has very nice places like José Ignacio where you can rest and enjoy the beauty and gastronomy of the place. Colonia is a beautiful and very interesting [...]
More than 3500 people visited the exhibition that brought the best of the partner companies of Uruguay Country Brand to tourists from all over the world. The first summer edition of MUY Fair, held last weekend in Punta del Este was a success: more than 3500 people visited Espacio Gorlero, where they could meet, taste [...]
As a result of its participation in the China-LAC summit, the China International Import Expo and the organization of the Uruguay Week in China, the Chinese press published almost 200 newspaper articles. Throughout 2018, Uruguay celebrated 30 years of friendship with China by participating in various events and promoting the "Uruguay in China Week" in [...]
The international friendly matches played by La Celeste in Europe, against Brazil and France, were the scene of two activities to promote the Country Brand. Football, a fundamental element of Uruguayan national identity, served as a framework for the presentation and promotion of the country abroad. On this occasion, Uruguay XXI, the country's investment, export [...]
The World Cup is advancing and with it the country promotion actions that Uruguay is undertaking in Russia. In addition to bringing gastronomy and culture, Uruguay XXI presented the main reasons to invest, work and live in Uruguay before over 200 businessmen, investors and authorities in Moscow. Accompanying the participation of the Uruguayan National Team [...]
In the framework of the participation of the Uruguayan soccer team in the 2018 World Cup, Uruguay XXI will carry out different promotional interventions with the purpose of making Uruguay known as a reliable food producer, and a tourism and investment destination. The Soccer World Cup is a great showcase for all participating countries, and [...]
Described as “the Indiana Jones of branding,” Jeremy Hildreth is an advisor to corporations, governments and creative agencies on strategy, identity and reputation. He’s worked with cities like London and Rio de Janeiro, nations (Mongolia, Lithuania, Northern Ireland), and even continents (Latin America). He has been a regular contributor to The Wall Street Journal and Monocle magazine, and is [...]
Accompanied by nearly 300 people and inside a radiant Club Uruguay, the Uruguay Natural brand celebrated the end of 2015, surrounded by companies and member brands, friends, national authorities and the presence of a foreign expert on country brand. The meeting was in the late afternoon of December 10 and began with a talk by [...]
Ocho nuevas empresas uruguayas, de diferente índole y portes, pero todas dedicadas a la exportación de productos, suscribieron el pasado viernes 15 el convenio que las habilita a llevar la marca país "Uruguay Natural" como un aliciente más para el posicionamiento internacional, y también dentro del país. Las nuevas marcas socias de la marca pertenecen [...]
