Uruguay XXI showcased opportunities in Pharma, Medicinal Cannabis and Creative Industries. In September, Uruguay Week was held in the United Kingdom, with activities organized by the investment, export and country brand promotion agency, Uruguay XXI, the Embassy of Uruguay in the United Kingdom, the British Embassy in Montevideo and the Department of International Trade of [...]
Football, wine and the best of Uruguayan gastronomy celebrated at the Emirates Stadium. London, 21st November 2018. Uruguay’s country brand ‘Uruguay Natural’ travelled to London last week to use the friendly match against Brazil in the Emirates Stadium as a platform to promote and position the country abroad. The match took place last Friday, 16th [...]
The international friendly matches played by La Celeste in Europe, against Brazil and France, were the scene of two activities to promote the Country Brand. Football, a fundamental element of Uruguayan national identity, served as a framework for the presentation and promotion of the country abroad. On this occasion, Uruguay XXI, the country's investment, export [...]
