“Uruguay Audiovisual” appears as a tool to further promote Uruguay in the audiovisual sector both locally and abroad.
The new Brand is a creation of institute Uruguay XXI in collaboration with the Dirección de Cine y Audiovisual Nacional (ICAU) and representatives from the private sector.
The brand Uruguay Audiovisual – third sectorial Brand to be launched after the success of Uruguay Smart Services and Uruguay Fruits-, aims, as their predecessors did, to consolidate the positioning of different productive sectors abroad. Its function is to accompany the different marketing campaigns seeking to promote the strengths and characteristics that Uruguay offers with regard to quality services and products.
The launch of the new brand took place on 21st July, at an event which included the presence of the Minister of Education and Culture, María Julia Muñoz, the Minister of Industry, Energy and Mining, Carolina Cosse, the Vice-Minister of Tourism, Benjamin Liberoff, General Directos of Uruguay XXI, Álvaro Inchauspe, Director of ICAU, Martín Papich, the Chairman of the Cámara Audiovisual del Uruguay, Andrés Mailhos, and Pablo Fernández, board member of Asociación de Productores y Realizadores de Cine del Uruguay (Asoprod).
The brand “Uruguay Audiovisual” was introduced within the conference “Key for innovation in the development of the film and audiovisual industry: An analysis of the models in Colombia and the Dominican Republic” which took place at NH Columbia.
Larissa Perdomo, Country Brand manager at Uruguay XXI, highlighted that the new brand is derived from the need to present the country abroad with a specific brand for that purpose as is the case of Chile, Brazil and Argentina.
Moreover, designer Nicolás Branca, Directori of I+D Studio and creator of the Uruguay Natural logo and of this new brand as well, explained the guidelines for the creation of this new image.
During the presentation, the audience enjoyed a video which was specially created to show the great conditions Uruguay offers for film makers, as well as the tax benefits and incentives, Human Resources and locations, all particularly attractive for shooting sessions. The video also highlights the incentives for production and the fact that international coproductions including Uruguay are regarded as service exports and thus receive preferential treatment which includes the exemption of 22% VAT in all services offered in the country.
You can watch the video with the input of the main local production companies here:
Source: Country Brand