How can it help?
A country brand acts like an umbrella, as a reference frame, as quality indicator, not only of the products and services it offers, but also of its touristic sites, and as an investment country, internally creating a feeling of national pride. It integrates both the public and private sectors, to transmit every available advantage, thus benefiting the country as a whole.
Country Brand objectives
To promote exports, investments, tourism and residence and identification of the national public with the country brand.