Uruguay XXI carred out different promotional interventions with the purpose of making Uruguay known as a reliable food producer, and a tourism and investment destination.
Uruguay’s country brand ‘Uruguay Natural’ travelled to London to use the friendly match against Brazil in the Emirates Stadium as a platform to promote and position the country abroad.
Uruguay Natural arrived to London and Paris with the Uruguayan National Team.
The international friendly matches played by La Celeste in Europe, against Brazil and France, were the scene of two activities to promote the Country Brand.
