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Ketchum Compass: A Conversation with Jaime Miller, Executive Director, Uruguay XXI

2020-10-23T10:38:31-03:00October 23, 2020|Categories: Country Brand|Tags: , , , |

Ketchum Compass is a rapid-fire Q&A series by Ketchum Travel & Economic Development featuring insights from tourism/hospitality and country brand/investment promotion experts from across the globe to help guide other Destination Marketing Organizations (DMOs)/travel brands and Economic Development Organizations (EDOs)/country brand agencies in the right direction or spark ideas. In our next edition of Ketchum Compass, we [...]

A Tannat tour of Uruguay

2020-09-28T11:50:35-03:00September 28, 2020|Categories: Country Brand, Food & Wines|Tags: , |

Small but mighty, Uruguay often surpasses expectations. Little did anyone suspect it would be the first nation to take home the World Cup in 1930, nor did it seem likely to become the first country to fully legalise cannabis in 2013. Progressive and enterprising, Uruguay is known for its garra charrúa — showing bravery against [...]

Uruguay XXI launches ‘Uruguay Wools’ brand for global reach

2020-09-25T11:56:50-03:00September 25, 2020|Categories: Country Brand, Home|Tags: , |

Uruguay recently unveiled the brand ‘Uruguay Wools’ to promote its wool globally and turn the nation into a reference point in the wool industry, both at the regional and global levels. The event was attended by vice president Beatriz Argimón, president of the Uruguayan Wool Secretariat Miguel Sanguinetti and Jaime Miller, executive director of Uruguay [...]

Coronavirus: Only one country was willing to help trapped Kiwi cruise passengers

2020-04-14T20:12:48-03:00April 13, 2020|Categories: Country Brand, Health, Science and Technology, Home, Society|Tags: , , |

Once the relieved New Zealand and Australian cruise passengers repatriated from the Greg Mortimer, stranded for days in South America, settle into life back home, they may care to reflect on the heroic rescue by Uruguayan authorities. The successful operation is the subject of immense national pride in Uruguay, the story dominating front pages in the [...]

France praises the work of Plan Ceibal in uruguayan education

2020-04-14T19:56:20-03:00April 13, 2020|Categories: Country Brand, Health, Science and Technology|Tags: , , |

The French state media highlighted the benefits of virtual education in the times of COVID-19. With the headline "In Uruguay, confined students benefit from a unique virtual education policy", the French state-run media Radio France Internationale (RFI) highlighted the key role that Plan Ceibal ("One Laptop Per Child") currently plays in continuing with the educational tasks [...]

Uruguayan researchers develop new COVID-19 test

2020-04-14T20:07:04-03:00April 13, 2020|Categories: Country Brand, Health, Science and Technology, Made In|Tags: , , , |

The country also sequenced the entire genome in local patients. In record time, Uruguay managed to respond to the challenges of the global COVID-19 pandemic, demonstrating once again the commitment and leadership of its scientific professionals. Following the agreement signed between the Ministry of Public Health (MSP), the University of the Republic (UdelaR) and the [...]

Uruguay Week in the UK was a success

2020-05-29T13:53:05-03:00October 3, 2019|Categories: Country Brand, Culture, Health, Science and Technology|Tags: , , , |

Uruguay XXI showcased opportunities in Pharma, Medicinal Cannabis and Creative Industries. In September, Uruguay Week was held in the United Kingdom, with activities organized by the investment, export and country brand promotion agency, Uruguay XXI, the Embassy of Uruguay in the United Kingdom, the British Embassy in Montevideo and the Department of International Trade of [...]

Uruguay a Good Place to Live, Invest or Visit? Country Report

2020-05-29T14:07:36-03:00March 6, 2019|Categories: Country Brand, Home|Tags: , |

When thinking about Uruguay, what comes to your mind? A question we asked on our Facebook page. Here some of the answers: “Uruguay is an amazing country. It has very nice places like José Ignacio where you can rest and enjoy the beauty and gastronomy of the place. Colonia is a beautiful and very interesting [...]

Massive turnout at the first edition of Summer Fair MUY in Punta del Este

2020-05-29T14:08:45-03:00March 6, 2019|Categories: Country Brand, Culture, Tourism|Tags: , , |

More than 3500 people visited the exhibition that brought the best of the partner companies of Uruguay Country Brand to tourists from all over the world. The first summer edition of MUY Fair, held last weekend in Punta del Este was a success: more than 3500 people visited Espacio Gorlero, where they could meet, taste [...]

Uruguay celebrated 30 years of diplomatic relations with China with successful country promotion activities

2019-02-11T15:09:46-03:00November 26, 2018|Categories: Country Brand, Culture, Home, Made In|Tags: |

As a result of its participation in the China-LAC summit, the China International Import Expo and the organization of the Uruguay Week in China, the Chinese press published almost 200 newspaper articles. Throughout 2018, Uruguay celebrated 30 years of friendship with China by participating in various events and promoting the "Uruguay in China Week" in [...]

Uruguay Natural arrived to London and Paris with the Uruguayan National Team

2019-02-11T11:24:38-03:00November 22, 2018|Categories: Country Brand, Home, Made In, Tourism|Tags: , |

The international friendly matches played by La Celeste in Europe, against Brazil and France, were the scene of two activities to promote the Country Brand. Football, a fundamental element of Uruguayan national identity, served as a framework for the presentation and promotion of the country abroad. On this occasion, Uruguay XXI, the country's investment, export [...]

Uruguay took its football, the candombe and its most highlighted export products to Russia

2019-02-15T11:06:37-03:00June 26, 2018|Categories: Country Brand, Home, Made In, Tourism|Tags: |

The World Cup is advancing and with it the country promotion actions that Uruguay is undertaking in Russia. In addition to bringing gastronomy and culture, Uruguay XXI presented the main reasons to invest, work and live in Uruguay before over 200 businessmen, investors and authorities in Moscow. Accompanying the participation of the Uruguayan National Team [...]