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“Uruguay has a unique opportunity to position itself as a premium wool producer”

2020-12-18T11:36:59-03:00December 18, 2020|Categories: Architecture & Design, Country Brand, Made In|Tags: , , |

Uruguay XXI launched in August the new sectorial brand Uruguay Wools, with the aim of shoring up a bruised sector, but with enormous potential.  In the following interview, Inés Bonicelli, Deputy Director of Uruguay XXI, explains the decision to support this sector and the prospects for Uruguayan wools. Why did Uruguay XXI decide to support [...]

Uruguayan Wool to the World

2020-12-18T10:27:12-03:00December 18, 2020|Categories: Architecture & Design, Country Brand, Home, Made In|Tags: , , , , |

Gabriela Hearst, ambassador of the Uruguayan wool Hearst founded its eponymous brand in 2015 dedicated to incorporating sustainable production into its collections, which today is consolidated as a luxury brand with an international client base.   Connected to her origins, the Uruguayan-born designer, who lives in New York, spent her childhood in the [...]

With homework well done, wool producers see opportunities in a more sustainable future

2020-12-18T10:08:00-03:00December 18, 2020|Categories: Country Brand, Made In|Tags: , , , |

Interview with Nicolás Pérez del Castillo, Director of Tops Fray Marcos The pandemic caused by Covid affected strongly the wool industry in Uruguay, a sector that had already been punished, but nevertheless the medium and long term perspectives allow for moderate optimism. This is the vision of Nicolás Pérez del Castillo, director of the wool [...]

The redirection of Ruralanas: “The pandemic gave us the time to define where we want to go”

2020-12-18T09:46:04-03:00December 18, 2020|Categories: Architecture & Design, Country Brand, Made In|Tags: , , , |

Ruralanas is a Uruguayan brand that "weaves quality of life" guided by two passions: wool and craftsmanship. With this formula, they managed to make their products transmit dedication, knowledge and tradition, as well as beauty and good quality. All these attributes distinguish Ruralanas and place it in a place of preference for all tourists arriving [...]

Ketchum Compass: A Conversation with Jaime Miller, Executive Director, Uruguay XXI

2020-10-23T10:38:31-03:00October 23, 2020|Categories: Country Brand|Tags: , , , |

Ketchum Compass is a rapid-fire Q&A series by Ketchum Travel & Economic Development featuring insights from tourism/hospitality and country brand/investment promotion experts from across the globe to help guide other Destination Marketing Organizations (DMOs)/travel brands and Economic Development Organizations (EDOs)/country brand agencies in the right direction or spark ideas. In our next edition of Ketchum Compass, we [...]

A Tannat tour of Uruguay

2020-09-28T11:50:35-03:00September 28, 2020|Categories: Country Brand, Food & Wines|Tags: , |

Small but mighty, Uruguay often surpasses expectations. Little did anyone suspect it would be the first nation to take home the World Cup in 1930, nor did it seem likely to become the first country to fully legalise cannabis in 2013. Progressive and enterprising, Uruguay is known for its garra charrúa — showing bravery against [...]

Uruguay XXI launches ‘Uruguay Wools’ brand for global reach

2020-09-25T11:56:50-03:00September 25, 2020|Categories: Country Brand, Home|Tags: , |

Uruguay recently unveiled the brand ‘Uruguay Wools’ to promote its wool globally and turn the nation into a reference point in the wool industry, both at the regional and global levels. The event was attended by vice president Beatriz Argimón, president of the Uruguayan Wool Secretariat Miguel Sanguinetti and Jaime Miller, executive director of Uruguay [...]

Coronavirus: Only one country was willing to help trapped Kiwi cruise passengers

2020-04-14T20:12:48-03:00April 13, 2020|Categories: Country Brand, Health, Science and Technology, Home, Society|Tags: , , |

Once the relieved New Zealand and Australian cruise passengers repatriated from the Greg Mortimer, stranded for days in South America, settle into life back home, they may care to reflect on the heroic rescue by Uruguayan authorities. The successful operation is the subject of immense national pride in Uruguay, the story dominating front pages in the [...]

France praises the work of Plan Ceibal in uruguayan education

2020-04-14T19:56:20-03:00April 13, 2020|Categories: Country Brand, Health, Science and Technology|Tags: , , |

The French state media highlighted the benefits of virtual education in the times of COVID-19. With the headline "In Uruguay, confined students benefit from a unique virtual education policy", the French state-run media Radio France Internationale (RFI) highlighted the key role that Plan Ceibal ("One Laptop Per Child") currently plays in continuing with the educational tasks [...]

Uruguayan researchers develop new COVID-19 test

2020-04-14T20:07:04-03:00April 13, 2020|Categories: Country Brand, Health, Science and Technology, Made In|Tags: , , , |

The country also sequenced the entire genome in local patients. In record time, Uruguay managed to respond to the challenges of the global COVID-19 pandemic, demonstrating once again the commitment and leadership of its scientific professionals. Following the agreement signed between the Ministry of Public Health (MSP), the University of the Republic (UdelaR) and the [...]

Uruguay Week in the UK was a success

2020-05-29T13:53:05-03:00October 3, 2019|Categories: Country Brand, Culture, Health, Science and Technology|Tags: , , , |

Uruguay XXI showcased opportunities in Pharma, Medicinal Cannabis and Creative Industries. In September, Uruguay Week was held in the United Kingdom, with activities organized by the investment, export and country brand promotion agency, Uruguay XXI, the Embassy of Uruguay in the United Kingdom, the British Embassy in Montevideo and the Department of International Trade of [...]

Uruguay a Good Place to Live, Invest or Visit? Country Report

2020-05-29T14:07:36-03:00March 6, 2019|Categories: Country Brand, Home|Tags: , |

When thinking about Uruguay, what comes to your mind? A question we asked on our Facebook page. Here some of the answers: “Uruguay is an amazing country. It has very nice places like José Ignacio where you can rest and enjoy the beauty and gastronomy of the place. Colonia is a beautiful and very interesting [...]