Uruguay recently unveiled the brand ‘Uruguay Wools’ to promote its wool globally and turn the nation into a reference point in the wool industry, both at the regional and global levels. The event was attended by vice president Beatriz Argimón, president of the Uruguayan Wool Secretariat Miguel Sanguinetti and Jaime Miller, executive director of Uruguay XXI.
Uruguay XXI is the investment, export and country brand promotion agency.
“This event has a significant importance. The excellence of our wools has converged in these times with the national design, which for a decade has been developing steadily, mainly by the youngest,” said Beatriz Argimón at the inaugural event.
The plan and the brand emerged from the joint work between Uruguay XXI and the National Strategic Plan for the Sheep Sector (PENRO), an inter-institutional body made up of several actors in the Uruguayan sheep chain that supports this productive activity that enjoys substantial competitive advantages, according to information posted on the Uruguay XXI website.
“…We are committed to working together with the ministry of foreign affairs to develop new markets, finding attractive niches, and new ways of reaching them. Likewise, in coordination with the National Development Agency (ANDE), we will work with SMEs, designers, weavers, and artisans throughout the country to facilitate their internationalization. In short, to achieve a sustained exportable offer that stands out for its quality and originality,” said Miller.
The development of Uruguay Wools integrates brand architecture under the umbrella of the country brand and is part of the investment and export agency’s mission.
Source: Fibre2Fashion News Desk (DS)