Uruguay climbed eight positions in the Top 100 Nation Brands ranking

The country’s brand value increased by 42.5% according to the international consultancy.

The Numbers

• In 2012 they assigned a value of $ 32 billion to our national brand.
• While in 2011 they assigned to Uruguay a brand value of $ 23 billion.
• The measurement scales are of AAA (extremely strong) to DDD (very weak). In both years Uruguay was rated A

Link to download the ranking (PDF)